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検索キーワード:(件名: Marketing Management)
該当件数:21件
Marketing principles : the management process / Ben M. Enis
2d ed. - Santa Monica, Calif. : Goodyear Pub. Co. , c1977
図書
Marketing management / Philip Kotler
Millennium ed. - Upper Saddle River, NJ : Prentice Hall , c2000. - (The Prentice-Hall international series in marketing)
Strategic market planning : problems and analytical approaches / Derek F. Abell, John S. Hammond
: pbk. - Englewood Cliffs, N.J. : Prentice-Hall , c1979
Collaborative networked oganizations : a research agenda for emerging business models
: Kluwer Academic , 2004
電子ブック
Designing and evaluating E-management decision tools : the integration of decision and negotiation models into Internet-multimedia technologies
: Springer , 2004
practical real time enterprise : facts and perspectives
Business process management : second international conference, BPM 2004, Potsdam, Germany, June 17-18, 2004 ; proceedings
Consumer driven electronic transformation : applying new technologies to enthuse consumers and transform the supply chain
: Springer , 2005
It's not about the technology : developing the craft of thinking for a high technology corporation
Managing product life cycle in a supply chain : context, a prescription based on empirical research
New product development : an empirical study of the effects of innovation strategy, organization learning and market conditions
Product lifecycle management : 21st century paradigm for product realisation
Managing Labour in Small Firms
: Routledge , 2004
Integrierte Datenverarbeitungssysteme Für Die Unternahmensführung
: De Gruyter, Inc. , 1972
Management international review
: Betriebswirtschaftlicher Verlag
電子ジャーナル
Globalization and culture at work : exploring their combined glocality
: Kluwer Academic Publishers , 2004
Agent-mediated electronic commerce IV : designing mechanisms and systems
: Springer , 2002
Leveraging mobile media : cross-media strategy and innovation policy for mobile media communication
: Physica-Verlag , 2005
Marketing / edited by J. Eliashberg, G.L. Lilien
Amsterdam ; New York : North-Holland , 1993. - (Handbooks in operations research and management science / editors, G.L. Nemhauser, A.H.G. Rinnooy Kan ; v. 5)
Technological and market innovation : strategies for product and company development / Harry Nyström
: pbk. - Chichester, West Sussex, England ; New York : J. Wiley , c1990